Abstract
The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products such as gemstones.
| Original language | English |
|---|---|
| Pages (from-to) | 433-460 |
| Number of pages | 28 |
| Journal | Asia Pacific Journal of Marketing and Logistics |
| Volume | 24 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2012 |
Fingerprint
Dive into the research topics of 'Perceived risk and trust as antecedents of online purchasing behaviour in the USA gemstone industry'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver