|Title of host publication||The international encyclopedia of communication theory and philosophy|
|Editors||Klaus Bruhn Jensen, Robert T. Craig|
|Place of Publication||Chichester, UK|
|Number of pages||5|
|Publication status||Published - 23 Oct 2016|
Person and persona are presented as conceptually at opposite ends of a spectrum. Person describes the internal dimensions of the self, while persona identifies the external and public presentations of the self. The entry explores these ideas of person and public persona and their theoretical origins in media and communication research, and how they are challenged and shifted by the way various communication technologies are used and deployed in contemporary culture.