Personality, mood, or emotion? Influence of customer trait and state during the cellar door experience on sales and word-of-mouth intention: A Bayesian approach

Genevieve d'Ament, Tahmid Nayeem, Anthony Saliba

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
40 Downloads (Pure)

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Psychology

Economics, Econometrics and Finance