Abstract
Tipping points occur in many natural and socio-economic systems, and may have serious implications when they occur. Changes in retail market structure and the development of new markets, we argue, can also be studied from the perspective of complex systems using insights from biology and physics. In this review, we discuss the theory of tipping points, or more accurately, phase transitions and how they may be identified and predicted both mathematically and by pattern recognition
Original language | English |
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Title of host publication | Advances in national brand and private label marketing |
Editors | Francisco Martínez-López, Juan Gázquez-Abad, Anne Roggeveen |
Place of Publication | Switzerland |
Publisher | Springer |
Pages | 43-49 |
Number of pages | 7 |
Volume | 6 |
ISBN (Electronic) | 9783030189112 |
ISBN (Print) | 9783030189105 |
DOIs | |
Publication status | Published - 2019 |
Event | 6th International Conference on Advances in National Brand and Private Label Marketing 2019: NB&PL 2019 - Universitat Oberta de Catalunya, Barcelona, Spain Duration: 12 Jun 2019 → 14 Jun 2019 http://www.nb-plmarketing.org/2019-edition/home |
Publication series
Name | Springer Proceedings in Business and Economics |
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Publisher | Springer |
ISSN (Print) | 2198-7246 |
ISSN (Electronic) | 2198-7254 |
Conference
Conference | 6th International Conference on Advances in National Brand and Private Label Marketing 2019 |
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Country/Territory | Spain |
City | Barcelona |
Period | 12/06/19 → 14/06/19 |
Other | The International Conference on Advances in National Brand and Private Label Marketing (NB&PL) is the first international forum to present and discuss original, rigorous and significant contributions specifically on NB and PL issues. Our aim is to promote, stimulate and publish high-quality contributions approaching any topic on national brands and private labels in retailing, which could help retailers and manufacturers deal with a diversity of issues; this is why considering managerial implications is encouraged too. NB&PL Marketing aims at becoming the most relevant international reference for advancing NBs and PL research. |
Internet address |