Preference stability: Modelling how consumer preferences shift after receiving new product information

Harmen Oppewal, Mark Morrison, Paul Wang, David Waller

Research output: Book chapter/Published conference paperChapter

Original languageEnglish
Title of host publicationChoice Modelling
Subtitle of host publicationThe State-of-the-art and the State-of-practice, Proceedings from the Inaugural International Choice Modelling Conference
Place of PublicationBingley, UK
PublisherEmerald
Pages499-516
Number of pages18
Edition23
ISBN (Print)9781849507721
Publication statusPublished - 2010

Cite this

Oppewal, H., Morrison, M., Wang, P., & Waller, D. (2010). Preference stability: Modelling how consumer preferences shift after receiving new product information. In Choice Modelling: The State-of-the-art and the State-of-practice, Proceedings from the Inaugural International Choice Modelling Conference (23 ed., pp. 499-516). Emerald.