Preference stability: Modelling how consumer preferences shift after receiving new product information

Harmen Oppewal, Mark Morrison, Paul Wang, David Waller

Research output: Book chapter/Published conference paperChapter

Original languageEnglish
Title of host publicationChoice Modelling
Subtitle of host publicationThe State-of-the-art and the State-of-practice, Proceedings from the Inaugural International Choice Modelling Conference
Place of PublicationBingley, UK
PublisherEmerald Group Publishing Limited
Number of pages18
ISBN (Print)9781849507721
Publication statusPublished - 2010

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