The purpose of this paper is to consider primary prevention from the perspective of person-based crime prevention. This crime prevention measure is illustrated by an Australian case study. The report also recognises the integral role the community plays in the delivery of primary person-based crime prevention. Design/methodology/approach: This short paper adopts a case study approach. Findings: The paper illustrates the purpose and achievements of primary person-based crime prevention, including the success it has in reducing crime and improving feelings of safety in the community. The important role of community members and their contribution to this crime prevention method is offered. Practical implications: The practical implications this paper offers are to ensure community members are involved in the delivery of primary person-based crime prevention, to explicitly measure the contribution community members make to primary person-based crime prevention initiatives, to explicitly measure the contribution primary person-based crime prevention makes to the reduction of crime, and to build on the known success of primary person-based crime prevention through the implementation of more initiatives within this area of crime prevention. Originality/value: Primary person-based crime prevention can be overlooked in favour of primary place-based crime prevention. This short paper offers an insight into an overlooked aspect of crime prevention.