Abstract
This paper researched two issues; targeted advertising and politics in social media. In its findings, it was apparent that many social media platforms actively collected user data and used big data to store and analyze it so as to profile the users. From these profiles, targeted adverts were served to the users on their social media feeds. The data collection process was however found to be unethical and full of privacy intrusions. Concerning politics, it was found out that social media had been used as a political tool. There were findings that most users were annoyed with political posts being shown on their feeds. The culprits were found to be the algorithms behind social media feeds and suggestions and the users themselves. The paper gave recommendations said to be temporary solutions for the issues surrounding target advertising and politics in social media.
Original language | English |
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Title of host publication | Security and privacy in communication networks |
Subtitle of host publication | SecureComm 2017 international workshops, proceedings |
Editors | Xiaodong Lin, Ali Ghorbani, Kui Ren, Sencun Zhu, Aiqing Zhang |
Place of Publication | Cham, Switzerland |
Publisher | Springer |
Pages | 3-10 |
Number of pages | 8 |
Volume | 239 |
ISBN (Electronic) | 9783319788166 |
ISBN (Print) | 9783319788159 |
DOIs | |
Publication status | Published - 25 Apr 2018 |
Event | 13th International Conference on Security and Privacy in Communication Networks: SecureComm 2017 - Crowne Plaza Niagara Falls – Fallsview, Niagara Falls, Canada Duration: 22 Oct 2017 → 25 Oct 2017 https://securecomm.eai-conferences.org/2017/ (Conference website) |
Publication series
Name | Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering |
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Publisher | Springer |
Volume | 239 |
ISSN (Print) | 1867-8211 |
ISSN (Electronic) | 1867-822X |
Conference
Conference | 13th International Conference on Security and Privacy in Communication Networks |
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Country/Territory | Canada |
City | Niagara Falls |
Period | 22/10/17 → 25/10/17 |
Other | SecureComm seeks high-quality research contributions in the form of well-developed papers. Topics of interest encompass research advances in ALL areas of secure communications and networking. Topics in other areas (e.g., formal methods, database security, secure software, theoretical cryptography) will be considered only if a clear connection to private or secure communication/networking is demonstrated. |
Internet address |
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