TY - JOUR
T1 - Product resource-capability complementarity, integration mechanisms, and first product advantage
AU - Ahmadi, Hormoz
AU - O'Cass, Aron
AU - Miles, Morgan P.
N1 - Includes bibliographical references.
PY - 2014/5
Y1 - 2014/5
N2 - The current study extends work on resource-based theory (RBT) by exploring resource-capability complementarity in a new context-that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology resource-capability complementarity on FP positional advantages (differentiation and cost-efficiency) and their influence on first product performance (FPP). Furthermore, this study incorporates the influence of supplier integration (SI) mechanisms (in terms of knowledge sharing and co-commercialization) in the process of FP commercialization. The findings suggest that asset complementarities have a positive relation with FP positional advantages, in that both differentiation and cost-efficiency enhance an NTV's FPP, and that SI moderates the relationships between both marketing and technology R-C complementarity and FP positional advantages.
AB - The current study extends work on resource-based theory (RBT) by exploring resource-capability complementarity in a new context-that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology resource-capability complementarity on FP positional advantages (differentiation and cost-efficiency) and their influence on first product performance (FPP). Furthermore, this study incorporates the influence of supplier integration (SI) mechanisms (in terms of knowledge sharing and co-commercialization) in the process of FP commercialization. The findings suggest that asset complementarities have a positive relation with FP positional advantages, in that both differentiation and cost-efficiency enhance an NTV's FPP, and that SI moderates the relationships between both marketing and technology R-C complementarity and FP positional advantages.
KW - First product commercialization
KW - New technology ventures
KW - Resource-capability complementarity
KW - Supplier integration
UR - http://www.scopus.com/inward/record.url?scp=84894236416&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84894236416&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2013.11.031
DO - 10.1016/j.jbusres.2013.11.031
M3 - Article
AN - SCOPUS:84894236416
SN - 0148-2963
VL - 67
SP - 704
EP - 709
JO - Journal of Business Research
JF - Journal of Business Research
IS - 5
ER -