Profitability Project: Report to Wine Australia

Currently the production of wine grapes is not a viable business for many growers in inland Australian regions such as the Riverina and is only marginally profitable for others. This project sought to develop understanding of the social and economic drivers of prosperity and profitability for grape production by understanding inputs and outputs across vineyard scales to make grape growing a viable business, attract new entrants and staff, and increase overall profitability in the Riverina. The identification of barriers to practice change derived from evidence based social research will be a key outcome linking the viticultural and spatial data with actionable knowledge specifically targeting wine growers and producers.