Promote or Perish? A brief note on academic social networking sites and academic reputation

Steven D'Alessandro, Morgan Miles, Francisco J. Martinez-Lopez, Rafael Anaya-Sanchez, Irene Esteban-Millat, Harold Torrez-Meruvia

Research output: Contribution to journalArticle

Abstract

This commentary explores some of the reputational issues of using
academic social networking sites (ASNS) such as ResearchGate,
ResearcherID, ORCID, Academia.edu, Google Scholar, and Mendeley for
academic self-promotion and considers whether the adage of ‘Publish or
Perish’ has been recently overshadowed by the new imperative of
‘Promote or Perish’?
Original languageEnglish
Pages (from-to)1-7
Number of pages7
JournalJournal of Marketing Management
DOIs
Publication statusE-pub ahead of print - 27 Nov 2019

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