Promote or perish? A brief note on academic social networking sites and academic reputation

Steven D'Alessandro, Morgan Miles, Francisco J. Martinez-Lopez, Rafael Anaya-Sanchez, Irene Esteban-Millat, Harold Torrez-Meruvia

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

This commentary explores some of the reputational issues of using
academic social networking sites (ASNS) such as ResearchGate,
ResearcherID, ORCID, Academia.edu, Google Scholar, and Mendeley for
academic self-promotion and considers whether the adage of ‘Publish or
Perish’ has been recently overshadowed by the new imperative of
‘Promote or Perish’?
Original languageEnglish
Pages (from-to)405-411
Number of pages7
JournalJournal of Marketing Management
Volume36
Issue number5-6
Early online date27 Nov 2019
DOIs
Publication statusPublished - 2020

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