Promote or perish? A brief note on academic social networking sites and academic reputation

Steven D'Alessandro, Morgan Miles, Francisco J. Martinez-Lopez, Rafael Anaya-Sanchez, Irene Esteban-Millat, Harold Torrez-Meruvia

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


This commentary explores some of the reputational issues of using
academic social networking sites (ASNS) such as ResearchGate,
ResearcherID, ORCID,, Google Scholar, and Mendeley for
academic self-promotion and considers whether the adage of ‘Publish or
Perish’ has been recently overshadowed by the new imperative of
‘Promote or Perish’?
Original languageEnglish
Pages (from-to)405-411
Number of pages7
JournalJournal of Marketing Management
Issue number5-6
Early online date27 Nov 2019
Publication statusPublished - 2020

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