Public Relations Practices in Australian Local Government

Research output: Other contribution to conferenceAbstractpeer-review


On a typical day Local Government (LG) communicators provide communication advice to staff and senior management,monitor online and traditional media, and manage media inquiries and responses. This first national survey of 330Australian LG communicators found patterns of communication activity were generally similar across urban and ruralLG categories, but urban practitioners tend to use more social and online media, and are more proactive with traditionalmedia, than rural practitioners. Online and social media are an important part of LG communication, but there is muchmore use of Twitter and Facebook and websites than blogs. The ratio of females to males was four to one. Fifty-ninepercent of respondents joined local government less than five years ago, and thirty percent plan to leave in the next fouryears.
Original languageEnglish
Number of pages5
Publication statusPublished - 2012
EventWorld Public Relations Forum Research Colloquium - Melbourne, Victoria, Australia
Duration: 18 Nov 201220 Nov 2012


ConferenceWorld Public Relations Forum Research Colloquium
Internet address


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