Public relations, propaganda and the psychology of persuasion

Research output: Book chapter/Published conference paperChapter in textbook/reference book

Abstract

Learning outcomes. By the end of this chapter you should be able to: describe and evaluate the components of propaganda and persuasive communicationï; describe and distinguish between attitudes and their effect on behaviour; describe and evaluate theories of attitude learning and change; apply these concepts to a communication campaign.
Original languageEnglish
Title of host publicationExploring public relations
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow, UK
PublisherPearson
Chapter11
Pages195-215
Number of pages21
Edition3rd
ISBN (Print)9780273757771
Publication statusPublished - 2014

Fingerprint Dive into the research topics of 'Public relations, propaganda and the psychology of persuasion'. Together they form a unique fingerprint.

  • Cite this

    Fawkes, J. (2014). Public relations, propaganda and the psychology of persuasion. In R. Tench, & L. Yeomans (Eds.), Exploring public relations (3rd ed., pp. 195-215). Pearson.