Learning outcomes. By the end of this chapter you should be able to: describe and evaluate the components of propaganda and persuasive communicationÃ¯; describe and distinguish between attitudes and their effect on behaviour; describe and evaluate theories of attitude learning and change; apply these concepts to a communication campaign.
|Title of host publication||Exploring public relations|
|Editors||Ralph Tench, Liz Yeomans|
|Place of Publication||Harlow, UK|
|Number of pages||21|
|Publication status||Published - 2014|