Public relations, propaganda and the psychology of persuasion

Research output: Book chapter/Published conference paperChapter in textbook/reference book


Learning outcomes. By the end of this chapter you should be able to: describe and evaluate the components of propaganda and persuasive communicationï; describe and distinguish between attitudes and their effect on behaviour; describe and evaluate theories of attitude learning and change; apply these concepts to a communication campaign.
Original languageEnglish
Title of host publicationExploring public relations
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow, UK
Number of pages21
ISBN (Print)9780273757771
Publication statusPublished - 2014

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  • Cite this

    Fawkes, J. (2014). Public relations, propaganda and the psychology of persuasion. In R. Tench, & L. Yeomans (Eds.), Exploring public relations (3rd ed., pp. 195-215). Pearson.