Public relations, propaganda and the psychology of persuasion

Johanna Fawkes

Public relations, propaganda and the psychology of persuasion

Johanna Fawkes

Research output: Book chapter/Published conference paper › Chapter in textbook/reference book › peer-review

Abstract

Learning outcomes. By the end of this chapter you should be able to: describe and evaluate the components of propaganda and persuasive communicationÃ¯; describe and distinguish between attitudes and their effect on behaviour; describe and evaluate theories of attitude learning and change; apply these concepts to a communication campaign.

Original language	English
Title of host publication	Exploring public relations
Editors	Ralph Tench, Liz Yeomans
Place of Publication	Harlow, UK
Publisher	Pearson
Chapter	11
Pages	195-215
Number of pages	21
Edition	3rd
ISBN (Print)	9780273757771
Publication status	Published - 2014

Cite this

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title = "Public relations, propaganda and the psychology of persuasion",

abstract = "Learning outcomes. By the end of this chapter you should be able to: describe and evaluate the components of propaganda and persuasive communication{\~A}¯; describe and distinguish between attitudes and their effect on behaviour; describe and evaluate theories of attitude learning and change; apply these concepts to a communication campaign.",

keywords = "Persuasion, Propaganda, Psychology, Public Relations",

author = "Johanna Fawkes",

note = "Includes bibliographical references.",

year = "2014",

language = "English",

isbn = "9780273757771",

pages = "195--215",

editor = "Ralph Tench and Liz Yeomans",

booktitle = "Exploring public relations",

publisher = "Pearson",

edition = "3rd",

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TY - CHAP

T1 - Public relations, propaganda and the psychology of persuasion

AU - Fawkes, Johanna

N1 - Includes bibliographical references.

PY - 2014

Y1 - 2014

N2 - Learning outcomes. By the end of this chapter you should be able to: describe and evaluate the components of propaganda and persuasive communicationÃ¯; describe and distinguish between attitudes and their effect on behaviour; describe and evaluate theories of attitude learning and change; apply these concepts to a communication campaign.

AB - Learning outcomes. By the end of this chapter you should be able to: describe and evaluate the components of propaganda and persuasive communicationÃ¯; describe and distinguish between attitudes and their effect on behaviour; describe and evaluate theories of attitude learning and change; apply these concepts to a communication campaign.

KW - Persuasion

KW - Propaganda

KW - Psychology

KW - Public Relations

M3 - Chapter in textbook/reference book

SN - 9780273757771

SP - 195

EP - 215

BT - Exploring public relations

A2 - Tench, Ralph

A2 - Yeomans, Liz

PB - Pearson

CY - Harlow, UK

ER -

Public relations, propaganda and the psychology of persuasion

Abstract

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Cite this