Push- pull factors in brand switching

Research output: Book chapter/Published conference paperConference paper

223 Downloads (Pure)
Original languageEnglish
Title of host publication26th ANZAM
Subtitle of host publicationManaging for Volatility and Instability
PublisherANZAM
Publication statusPublished - 2012
Event26th Australian and New Zealand Academy of Management Conference: ANZAM 2012 - Perth, WA, Perth, Australia
Duration: 05 Dec 201207 Dec 2012

Conference

Conference26th Australian and New Zealand Academy of Management Conference
Abbreviated titleManaging for Volatility and Stability
CountryAustralia
CityPerth
Period05/12/1207/12/12

Cite this

D'Alessandro, S., Gray, D., & Carter, L. (2012). Push- pull factors in brand switching. In 26th ANZAM: Managing for Volatility and Instability ANZAM.
D'Alessandro, Steven ; Gray, David ; Carter, Leanne. / Push- pull factors in brand switching. 26th ANZAM: Managing for Volatility and Instability. ANZAM, 2012.
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author = "Steven D'Alessandro and David Gray and Leanne Carter",
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D'Alessandro, S, Gray, D & Carter, L 2012, Push- pull factors in brand switching. in 26th ANZAM: Managing for Volatility and Instability. ANZAM, 26th Australian and New Zealand Academy of Management Conference, Perth, Australia, 05/12/12.

Push- pull factors in brand switching. / D'Alessandro, Steven; Gray, David; Carter, Leanne.

26th ANZAM: Managing for Volatility and Instability. ANZAM, 2012.

Research output: Book chapter/Published conference paperConference paper

TY - GEN

T1 - Push- pull factors in brand switching

AU - D'Alessandro, Steven

AU - Gray, David

AU - Carter, Leanne

N1 - Imported on 16 May 2017 - DigiTool details were: publisher = ANZAM, 2012. Event dates (773o) = 5-7 December 2012; Parent title (773t) = Australian and New Zealand Academy of Management Conference.

PY - 2012

Y1 - 2012

KW - Open access version available

M3 - Conference paper

BT - 26th ANZAM

PB - ANZAM

ER -

D'Alessandro S, Gray D, Carter L. Push- pull factors in brand switching. In 26th ANZAM: Managing for Volatility and Instability. ANZAM. 2012