Push- pull factors in brand switching

Steven D'Alessandro, David Gray, Leanne Carter

Research output: Book chapter/Published conference paperConference paper

225 Downloads (Pure)
Original languageEnglish
Title of host publication26th ANZAM
Subtitle of host publicationManaging for Volatility and Instability
PublisherANZAM
Publication statusPublished - 2012
Event26th Australian and New Zealand Academy of Management Conference: ANZAM 2012 - Perth, WA, Perth, Australia
Duration: 05 Dec 201207 Dec 2012

Conference

Conference26th Australian and New Zealand Academy of Management Conference
Abbreviated titleManaging for Volatility and Stability
CountryAustralia
CityPerth
Period05/12/1207/12/12

Cite this

D'Alessandro, S., Gray, D., & Carter, L. (2012). Push- pull factors in brand switching. In 26th ANZAM: Managing for Volatility and Instability ANZAM.