QSL: Subliminal messaging by the nuclear industry in Germany during the 1980s

During the late 1970s and early 1980s, the German nuclear power industry came under considerable socio-political pressure from the growing environmental and anti-nuclear movement. As part of a diversified public relations strategy, the Kraftwerk Union (KWU, later Siemens) as the main manufacturer of nuclear power plants distributed pre-printed QSL cards to amateur radio enthusiasts. These cards carried images of the latest nuclear power plants built by KWU. This paper examines the history, iconography and distribution of these QSL cards in the context of the heritage of the German nuclear power industry. It is the first study of its kind to examine the heritage significance of QSL cards.