This paper examines a range of quality assurance and regulatory mechanisms that have the potential to enhance the performance of tour guides with respect to the key roles they are expected to perform. A review of previous research serves as a basis for identifying the areas in which guides have to perform well in order to deliver a quality tourist experience. It is clear from this review that guides are underperforming in some areas. A range of mechanisms can be used to assist guides' performance, including the implementation of codes of conduct, professional associations, awards of excellence, training, professional certification, and licensing. Each of these mechanisms is assessed in relation to its usefulness in delivering outcomes that may help guides perform their various roles, together with an overview of the advantages and disadvantages of implementing that mechanism. The guiding roles that are emphasised and those that are overlooked by each mechanism are identified, as a basis for recommending implementation and monitoring strategies and further research.
|Number of pages||14|
|Journal||Journal of Tourism Studies|
|Publication status||Published - 2005|