Questionnaires, individual interviews and focus groups

Research output: Book chapter/Published conference paperChapter in textbook/reference bookpeer-review


This chapter considers three types of very popular data collection techniques: questionnaires, individual interviews, and focus group interviews. Beginning with questionnaires, the discussion focusses on their uses, advantages, disadvantages, as well as their design. The section on individual interviews covers structured, semi-structured and unstructured interviews; the uses of each type; their advantages and disadvantages; and the roles of the interviewer. An example of questions and prompts, used in a semi-structured interview, completes the discussion. The section on focus groups covers similar territory â€Â' of uses, advantages and disadvantages â€Â' and concludes with examples of how focus groups have been used in research projects: the first emphasising the process of setting up and management of focus groups; the second an example of questions and prompts.
Original languageEnglish
Title of host publicationResearch Methods
Subtitle of host publicationInformation, Systems, and Contexts
EditorsKirsty Williamson, Graeme Johanson
Place of PublicationPrahran, VIC
PublisherTilde University Press
Number of pages24
ISBN (Print)9780734611482
Publication statusPublished - 2013


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