Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore

Bill Chitty, Prof Steven Ward, Jeff Siaw, Aloysius Less

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationAustralian New Zealand Marketing Academy Conference
Publication statusPublished - 2008
Externally publishedYes
EventAustralian New Zealand Marketing Academy Conference - Sydney, Australia
Duration: 01 Dec 200803 Dec 2008

Conference

ConferenceAustralian New Zealand Marketing Academy Conference
CountryAustralia
Period01/12/0803/12/08

Cite this

Chitty, B., Ward, P. S., Siaw, J., & Less, A. (2008). Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore. In Australian New Zealand Marketing Academy Conference
Chitty, Bill ; Ward, Prof Steven ; Siaw, Jeff ; Less, Aloysius. / Real Beauty : But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore. Australian New Zealand Marketing Academy Conference. 2008.
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title = "Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore",
author = "Bill Chitty and Ward, {Prof Steven} and Jeff Siaw and Aloysius Less",
note = "Imported on 03 May 2017 - DigiTool details were: publisher = 2008. Event dates (773o) = December 1-3 2008; Parent title (773t) = Australian New Zealand Marketing Academy Conference.",
year = "2008",
language = "English",
booktitle = "Australian New Zealand Marketing Academy Conference",

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Chitty, B, Ward, PS, Siaw, J & Less, A 2008, Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore. in Australian New Zealand Marketing Academy Conference. Australian New Zealand Marketing Academy Conference, Australia, 01/12/08.

Real Beauty : But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore. / Chitty, Bill; Ward, Prof Steven; Siaw, Jeff; Less, Aloysius.

Australian New Zealand Marketing Academy Conference. 2008.

Research output: Book chapter/Published conference paperConference paper

TY - GEN

T1 - Real Beauty

T2 - But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore

AU - Chitty, Bill

AU - Ward, Prof Steven

AU - Siaw, Jeff

AU - Less, Aloysius

N1 - Imported on 03 May 2017 - DigiTool details were: publisher = 2008. Event dates (773o) = December 1-3 2008; Parent title (773t) = Australian New Zealand Marketing Academy Conference.

PY - 2008

Y1 - 2008

M3 - Conference paper

BT - Australian New Zealand Marketing Academy Conference

ER -

Chitty B, Ward PS, Siaw J, Less A. Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore. In Australian New Zealand Marketing Academy Conference. 2008