Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore

Bill Chitty; Prof Steven Ward; Jeff Siaw; Aloysius Less

Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore

Bill Chitty, Prof Steven Ward, Jeff Siaw, Aloysius Less

Research output: Book chapter/Published conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Australian New Zealand Marketing Academy Conference
Publication status	Published - 2008
Externally published	Yes
Event	Australian New Zealand Marketing Academy Conference - Sydney, Australia Duration: 01 Dec 2008 → 03 Dec 2008

Conference

Conference	Australian New Zealand Marketing Academy Conference
Country/Territory	Australia
Period	01/12/08 → 03/12/08

Cite this

@inproceedings{69b52cd812ed42d08ff8f5a18ca0b06c,

title = "Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore",

author = "Bill Chitty and Ward, {Prof Steven} and Jeff Siaw and Aloysius Less",

note = "Imported on 03 May 2017 - DigiTool details were: publisher = 2008. Event dates (773o) = December 1-3 2008; Parent title (773t) = Australian New Zealand Marketing Academy Conference.; Australian New Zealand Marketing Academy Conference ; Conference date: 01-12-2008 Through 03-12-2008",

year = "2008",

language = "English",

booktitle = "Australian New Zealand Marketing Academy Conference",

}

TY - GEN

T1 - Real Beauty

T2 - Australian New Zealand Marketing Academy Conference

AU - Chitty, Bill

AU - Ward, Prof Steven

AU - Siaw, Jeff

AU - Less, Aloysius

N1 - Imported on 03 May 2017 - DigiTool details were: publisher = 2008. Event dates (773o) = December 1-3 2008; Parent title (773t) = Australian New Zealand Marketing Academy Conference.

PY - 2008

Y1 - 2008

M3 - Conference paper

BT - Australian New Zealand Marketing Academy Conference

Y2 - 1 December 2008 through 3 December 2008

ER -