Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore

Bill Chitty, Prof Steven Ward, Jeff Siaw, Aloysius Less

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationAustralian New Zealand Marketing Academy Conference
Publication statusPublished - 2008
Externally publishedYes
EventAustralian New Zealand Marketing Academy Conference - Sydney, Australia
Duration: 01 Dec 200803 Dec 2008

Conference

ConferenceAustralian New Zealand Marketing Academy Conference
CountryAustralia
Period01/12/0803/12/08

Cite this

Chitty, B., Ward, P. S., Siaw, J., & Less, A. (2008). Real Beauty: But at what cost to marketing? Body image and source credibility effects of realistic models in Singapore. In Australian New Zealand Marketing Academy Conference