Reaping what you sow: A stereotype intervention model to improve the uptake of accounting as a career choice

Research output: Book chapter/Published conference paperConference paper

Abstract

This paper reports on the progress of this action research project which is grounded in the accounting, social psychology, careers vocation and work experience literatures. The project is designed to improve the perception of accounting as a career choice amongst both high school students and their career advisors. Specifically, this paper reports on the findings from the initial pilot of a project that tests whether a structured work experience intervention can positively change the perceptions of participating high school students and their career advisors about what accountants do and what accountants are like. This action research project is designed to address the problem of falling undergraduate accounting enrolments in regional Australia by developing a Structured Work Experience Program to intervene in the negative perception of accounting amongst high school students and their career advisors. The project seeks to intervene in the delivery and ‘context’ of secondary school work experience programs for high school students with professional accounting firms (Guile & Griffiths, 2001). The project aims to positively impact on the number of high school students who choose to undertake accounting for a work experience placement, and ultimately choose accounting as a career. This research has been assisted by The Institute of Chartered Accountants in Australia through its Academic Research Grant Scheme.
Original languageEnglish
Title of host publicationAFAANZ Conference 2013
Place of PublicationCarlton
PublisherAFAANZ
Pages1-41
Number of pages41
Publication statusPublished - 2013
EventAccounting and Finance Association of Australia and New Zealand Conference - Perth, Australia
Duration: 07 Jul 201309 Jul 2013

Conference

ConferenceAccounting and Finance Association of Australia and New Zealand Conference
CountryAustralia
Period07/07/1309/07/13

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