Region-of-origin (ROO) certification as marketing strategy in the South African wine market

Josias A. Engelbrecht, Frikkie Herbst, Johan Bruwer

    Research output: Contribution to journalArticlepeer-review

    13 Citations (Scopus)

    Abstract

    This purpose of the study was to examine the relevance of the presence of geographical information, specifically the certification of region of origin (ROO) on the wine label, in the consumer’swine purchase decision. In addition, the research investigated how the relevance of ROO varies across demographic and behavioural market segments.
    Original languageEnglish
    Pages (from-to)139-162
    Number of pages24
    JournalInternational Journal of Wine Business Research
    Volume26
    Issue number2
    DOIs
    Publication statusPublished - 2014

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