Region-of-origin (ROO) certification as marketing strategy in the South African wine market

Josias A. Engelbrecht, Frikkie Herbst, Johan Bruwer

    Research output: Contribution to journalArticle

    9 Citations (Scopus)

    Abstract

    This purpose of the study was to examine the relevance of the presence of geographical information, specifically the certification of region of origin (ROO) on the wine label, in the consumer’swine purchase decision. In addition, the research investigated how the relevance of ROO varies across demographic and behavioural market segments.
    Original languageEnglish
    Pages (from-to)139-162
    Number of pages24
    JournalInternational Journal of Wine Business Research
    Volume26
    Issue number2
    DOIs
    Publication statusPublished - 2014

    Fingerprint

    Certification
    Marketing strategy
    Africa
    Wine market
    Purchase decision
    Wine
    Demographics
    Market segments

    Cite this

    Engelbrecht, Josias A. ; Herbst, Frikkie ; Bruwer, Johan. / Region-of-origin (ROO) certification as marketing strategy in the South African wine market. In: International Journal of Wine Business Research. 2014 ; Vol. 26, No. 2. pp. 139-162.
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    Region-of-origin (ROO) certification as marketing strategy in the South African wine market. / Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan.

    In: International Journal of Wine Business Research, Vol. 26, No. 2, 2014, p. 139-162.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Region-of-origin (ROO) certification as marketing strategy in the South African wine market

    AU - Engelbrecht, Josias A.

    AU - Herbst, Frikkie

    AU - Bruwer, Johan

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    PY - 2014

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    AB - This purpose of the study was to examine the relevance of the presence of geographical information, specifically the certification of region of origin (ROO) on the wine label, in the consumer’swine purchase decision. In addition, the research investigated how the relevance of ROO varies across demographic and behavioural market segments.

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    JF - The International Journal of Wine Marketing

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