TY - JOUR
T1 - Relationships between consumption patterns, health beliefs, and subjective wellbeing in Chinese Baijiu consumers
AU - Metcalf, Debra Ann
AU - Saliba, Anthony
AU - McKenzie, Kirsty
AU - Gao, Appy
N1 - Funding Information:
The research was funded by the Grains Research and Development Corporation, and approval was given by the Charles Sturt University Human Research Ethics Committee. An online survey was administered via a market research company to gather data about Chinese adults’ attitudes and behaviours relating to baijiu consumption; and their subjective wellbeing. Prior to the development of the survey two of the authors conducted an extended trip to China involving consultation with academics and cultural experts, to gain an understanding of the cultural importance of baijiu, and to consider issues of cultural relevance and sensitivity.
Publisher Copyright:
© 2021, The Author(s).
PY - 2021/12
Y1 - 2021/12
N2 - BackgroundAlcohol
consumption in China has increased rapidly, and there have been calls
for policies and programs to address the issue. Alcohol plays a complex
and important role in Chinese culture, where it is considered a symbol
of happiness and is associated with wellbeing. Alcohol reduction
policies may fail unless they take these cultural and social meanings of
alcohol, and its relationship to wellbeing into consideration. Baijiu
is a clear fermented spirit that is widely consumed in China and has
strong cultural associations with health, wellbeing and prosperity.
There is a lack of research on how consumption patterns relate to
cultural beliefs and subjective wellbeing.MethodsAn online survey of n = 1992
Chinese adults was conducted to determine frequency and volume of
baijiu consumed; beliefs about health benefits and traditional
importance; and associations with subjective wellbeing.ResultsHigher
frequency and volume consumed were associated with higher subjective
wellbeing, controlling for age and income. We also found small to medium
significant associations between consumption frequency and volume and:
belief that baijiu is healthy; and that tradition dictated they should
drink baijiu.ConclusionsThe
traditional and health values placed on baijiu, and its association
with wellbeing, may help inform policy developments and alcohol
reduction campaigns.
AB - BackgroundAlcohol
consumption in China has increased rapidly, and there have been calls
for policies and programs to address the issue. Alcohol plays a complex
and important role in Chinese culture, where it is considered a symbol
of happiness and is associated with wellbeing. Alcohol reduction
policies may fail unless they take these cultural and social meanings of
alcohol, and its relationship to wellbeing into consideration. Baijiu
is a clear fermented spirit that is widely consumed in China and has
strong cultural associations with health, wellbeing and prosperity.
There is a lack of research on how consumption patterns relate to
cultural beliefs and subjective wellbeing.MethodsAn online survey of n = 1992
Chinese adults was conducted to determine frequency and volume of
baijiu consumed; beliefs about health benefits and traditional
importance; and associations with subjective wellbeing.ResultsHigher
frequency and volume consumed were associated with higher subjective
wellbeing, controlling for age and income. We also found small to medium
significant associations between consumption frequency and volume and:
belief that baijiu is healthy; and that tradition dictated they should
drink baijiu.ConclusionsThe
traditional and health values placed on baijiu, and its association
with wellbeing, may help inform policy developments and alcohol
reduction campaigns.
KW - Alcohol consumption and wellbeing
KW - Chinese wellbeing
KW - Culturally-informed alcohol reduction programs
KW - Subjective wellbeing
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U2 - 10.1186/s13011-021-00369-8
DO - 10.1186/s13011-021-00369-8
M3 - Article
C2 - 33827610
AN - SCOPUS:85103998109
SN - 1747-597X
VL - 16
SP - 1
EP - 8
JO - Substance Abuse: Treatment, Prevention, and Policy
JF - Substance Abuse: Treatment, Prevention, and Policy
M1 - 31
ER -
