Repositioning assessment-as-portrayal: What can we learn from celebrity and persona studies?

Rola Ajjawi, David Boud, David Marshall

Research output: Book chapter/Published conference paperChapter (peer-reviewed)peer-review

6 Citations (Scopus)


Graduates must learn to present a version of themselves that aligns with the expectations and norms of their discipline or profession, organisations in which they might work and the public at large; and to be able to adapt as they change careers and workplaces. Persona studies offers a lens for reimagining more authentic forms of assessment design, ones where students can strategically construct their persona in different media and for different audiences through meaning making in relation to the worlds of work and study. We do this by mapping new possible pathways of assessment as portrayal across dimensions of persona offering specific examples of design.
Original languageEnglish
Title of host publicationRe-imagining university assessment in a digital world
EditorsMargaret Bearman, Phillip Dawson, Rola Ajjawi, Joanna Tai, David Boud
Place of PublicationCham, Switzerland
Number of pages14
ISBN (Electronic)9783030419561
ISBN (Print)9783030419554
Publication statusPublished - 14 Jul 2020

Publication series

NameThe Enabling Power of Assessment
ISSN (Print)2198-2643
ISSN (Electronic)2198-2651


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