This paper contributes new research on representations of veganism in the Australian print media by adapting an approach used in a 2007 study of the issue in the United Kingdom (Cole & Morgan 2011). It conveys preliminary quantitative and qualitative data from a content analysis of how the practicalities and ethical basis of veganism' as an anti-speciesist social practice were portrayed in Australian media in 2007 and 2012. Consistent with the UK study, the results indicate these media outlets are reproducing largely negative discourses about veganism, which it is argued are out of step with the lived reality of practitioners and the related scholarship.
|Title of host publication||2014 Proceedings of The Australian Sociological Association (TASA) Conference|
|Subtitle of host publication||Challenging Identities, Institutions and Communities|
|Place of Publication||Adelaide|
|Publisher||The Sociological Association of Australia (TASA)|
|Number of pages||13|
|Publication status||Published - 2014|
|Event||2014 TASA Conference - University of South Australia, Adelaide, Australia|
Duration: 24 Nov 2014 → 27 Nov 2014
https://tasa.org.au/tasa-conference/host-the-2014-tasa-conference-call-for-expressions-of-interest/papers/ (Conference proceedings)
|Conference||2014 TASA Conference|
|Abbreviated title||Challenging Identities, Institutions and Communities|
|Period||24/11/14 → 27/11/14|
Masterman-Smith, H., Ragusa, A., & Crampton, A. (2014). Reproducing Speciesism: A content analysis of Australian media representations of veganism. In B. West (Ed.), 2014 Proceedings of The Australian Sociological Association (TASA) Conference: Challenging Identities, Institutions and Communities (pp. 1-13). The Sociological Association of Australia (TASA).