Rethinking information privacy-security: Does it really matter?

Research output: Book chapter/Published conference paperConference paperpeer-review

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This paper reports some of the findings of a bigger study that examined the role of technological, individual, cultural, and informational traits in shaping the intention to buy and sell online. The focus of this paper is on information privacy-security and its role in online buying and selling. The research problem in this study was examined using the statistical method of Structural Equation Modeling (SEM). Students at a Midwestern university in the U.S. served as the sample population. It was interesting to find that information privacy-security was perceived differently by the participants in online buying to those involved in online selling. Examination of different demographic traits also shed light on the relationship between these traits and information privacy-security; for instance, females are found to be more concerned about information privacy-security; more international students regarded information privacy as an impediment in their potential use of the Web for selling. In addition, the role of culture in moderating the relationship between information privacy-security and the intention to buy and sell online was also examined. Despite the importance of information privacy-security, as also demonstrated in literature, its impact on intention in this study remained inconclusive. This finding along with findings in relation to demographics and culture raises important questions for future research on information privacy-security..
Original languageEnglish
Title of host publicationProceedings of the 76th Annual Meeting of the Association for Information Science and Technology
Subtitle of host publicationBeyond the Cloud: Rethinking Information Boundaries
EditorsAndrew Grove
Place of PublicationUnited States
PublisherAssociation for Information Science and Technology
Number of pages10
Publication statusPublished - 2013
Event2013 Annual Meeting of the Association for Information Science and Technology: 76th ASIS&T Annual Meeting - Le Centre Sheraton , Montreal, Canada
Duration: 01 Nov 201305 Nov 2013 (Conference website)


Conference2013 Annual Meeting of the Association for Information Science and Technology
Abbreviated titleBeyond the Cloud:  Rethinking Information Boundaries
OtherThe continuing development of computing and mobile technology and the ongoing evolution of the Web environment provide new ways for accessing, acquiring, retrieving and storing information which constantly defy traditional boundaries. With the growth of digital content, information objects are blurred and challenge information organization. As more people interact and exchange knowledge and information on the Web and the cloud, information environments are transformed and human information behaviors are shifting. As information use is increasing and becomes more complex, the need for meaningful integration and analysis is growing.  The ASIS&T Annual Meeting is the main venue for disseminating research on advances in information science, information technology and related topics. This year’s conference theme offers an opportunity to reflect on all the changes that impact on human information interaction and their implications for information science and technology.
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