Retirement: feast or famine?: Factors associated with retirement planning

Catherine M. Rickwood; Lesley White

Retirement: feast or famine?: Factors associated with retirement planning

Catherine M. Rickwood, Lesley White

Faculty Office, Arts and Education

Research output: Book chapter/Published conference paper › Conference paper › peer-review

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Abstract

With the percentage of people over 65 expected to double between 2001 and 2051, and with less than half of all households currently saving, understanding the triggers that cause an individual to adjust current spending or saving patterns and re-direct money towards saving for a post-working life is vital. Similarly determining if gender differences exist in pre-purchase decision-making for saving for retirement is invaluable for the development of marketing and communication campaigns to encourage consumers to save for retirement. Focus group research revealed that there are factors that do have a greater impact on consumer's savings behaviour for retirement, whilst other factors are of less significance; significant gender differences were not found. Contributions of the research and recommendations for future research are discussed.

Original language	English
Title of host publication	Advancing theory, maintaining relevance
Editors	Maria van Dessel
Place of Publication	Brisbane, Qld
Publisher	Queensland University of Technology
Pages	8
Number of pages	1
ISBN (Electronic)	1741071593
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference - Fremantle, Perth, Australia Duration: 05 Dec 2006 → 07 Dec 2006

Conference

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference
Country/Territory	Australia
Period	05/12/06 → 07/12/06

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Retirement: Feast or Famine?: Factors Associated with Retirement PlanningAccepted author manuscript, 38 KB

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title = "Retirement: feast or famine?: Factors associated with retirement planning",

abstract = "With the percentage of people over 65 expected to double between 2001 and 2051, and with less than half of all households currently saving, understanding the triggers that cause an individual to adjust current spending or saving patterns and re-direct money towards saving for a post-working life is vital. Similarly determining if gender differences exist in pre-purchase decision-making for saving for retirement is invaluable for the development of marketing and communication campaigns to encourage consumers to save for retirement. Focus group research revealed that there are factors that do have a greater impact on consumer's savings behaviour for retirement, whilst other factors are of less significance; significant gender differences were not found. Contributions of the research and recommendations for future research are discussed.",

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N1 - Imported on 03 May 2017 - DigiTool details were: publisher = Brisbane, Qld: Queensland University of Technology, 2006. editor/s (773b) = Ms Maria van Dessel; Event dates (773o) = 4-6 December 2006; Parent title (773t) = Australian and New Zealand Marketing Academy (ANZMAC) Conference.

PY - 2006

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N2 - With the percentage of people over 65 expected to double between 2001 and 2051, and with less than half of all households currently saving, understanding the triggers that cause an individual to adjust current spending or saving patterns and re-direct money towards saving for a post-working life is vital. Similarly determining if gender differences exist in pre-purchase decision-making for saving for retirement is invaluable for the development of marketing and communication campaigns to encourage consumers to save for retirement. Focus group research revealed that there are factors that do have a greater impact on consumer's savings behaviour for retirement, whilst other factors are of less significance; significant gender differences were not found. Contributions of the research and recommendations for future research are discussed.

AB - With the percentage of people over 65 expected to double between 2001 and 2051, and with less than half of all households currently saving, understanding the triggers that cause an individual to adjust current spending or saving patterns and re-direct money towards saving for a post-working life is vital. Similarly determining if gender differences exist in pre-purchase decision-making for saving for retirement is invaluable for the development of marketing and communication campaigns to encourage consumers to save for retirement. Focus group research revealed that there are factors that do have a greater impact on consumer's savings behaviour for retirement, whilst other factors are of less significance; significant gender differences were not found. Contributions of the research and recommendations for future research are discussed.

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PB - Queensland University of Technology

CY - Brisbane, Qld

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ER -

Retirement: feast or famine?: Factors associated with retirement planning

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