Revisiting Sproles and Kendall's Consumer Styles Inventory (CSI) in the 21st century: A case of Australian consumers decision-making styles in the context of high and low-involvement purchases

Tahmid Nayeem, Jean Marie Ipsooching

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)p.7-17
Number of pages12
JournalJournal of International Business Research and Marketing
Issue number2
Publication statusPublished - 18 Jan 2022

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