Revisiting sproles and Kendall's consumer styles inventory (CSI) in the 21st century: A case of Australian consumers decision-making styles in the context of high and low-involvement purchases

Tahmid Nayeem, Jean Marie Ipsooching

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Revisiting sproles and Kendall's consumer styles inventory (CSI) in the 21st century: A case of Australian consumers decision-making styles in the context of high and low-involvement purchases'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology