Risk and Ambiguity in Information Seeking: Eye Gaze Patterns Reveal Contextual Behavior in Dealing with Uncertainty

Peter Wittek, Ying-Hsang Liu, Sandor Daranyi, Tom Gedeon, Ik Soo Lim

Research output: Contribution to journalArticlepeer-review

19 Citations (Scopus)
17 Downloads (Pure)

Abstract

Information foraging connects optimal foraging theory in ecology with how humans search for information. The theory suggests that, following an information scent, the information seeker must optimize the tradeoff between exploration by repeated steps in the search space vs. exploitation, using the resources encountered. We conjecture that this tradeoff characterizes how a user deals with uncertainty and its two aspects, risk and ambiguity in economic theory.
Original languageEnglish
Article number1790
Pages (from-to)1-10
Number of pages10
JournalFrontiers in Psychology
Volume7
DOIs
Publication statusPublished - 2016

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