Romancing the alpaca: Passionate consumption, collection and companionship

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2 Citations (Scopus)


With their inquisitive nature, apparent intelligence, and aesthetic appeal, alpacas draw humans to them. This article spotlights alpaca breeders in an exploration of collecting as passionate consumption (Belk, 1995) and consumers' relationships with their animal companions (Hirschman, 1994; Holbrook et al., 2001). Multiple data sources provide stories of alpaca ownership. These sources comprise books, newspaper clips, and magazine articles about alpacas, as well as the author's own experiences as an alpaca breeder over the past ten years. Building from Belk's work on collection, this article both introduces the idea of dynamic-and-transforming collections and illustrates how passionate consumption can lead to rejuvenation and re-enchantment with life. By concentrating on consumption experiences, this work adds to the growing body of consumer research that moves beyond a narrow focus on purchase behavior.
Original languageEnglish
Pages (from-to)502-508
Number of pages7
JournalJournal of Business Research
Issue number5
Publication statusPublished - 2008

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