Self-image, imagination and consumer purchasing behaviour

Research output: Book chapter/Published conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationANZMAC 2004
Subtitle of host publicationMarketing accountabilities and responsibilities, proceedings
EditorsJames Wiley
Place of PublicationWellington, New Zealand
PublisherAustralian & New Zealand Marketing Academy
Number of pages7
ISBN (Electronic)0475122143
Publication statusPublished - 2004
EventMarketing accountabilities and responsibilities - Wellington, NZ, New Zealand
Duration: 29 Nov 200401 Dec 2004


ConferenceMarketing accountabilities and responsibilities
Country/TerritoryNew Zealand

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