Selling Sickness: A Macro Research Agenda for the Marketing of Pharmaceuticals

Prof Steven Ward, Anthony Peocitch

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationAustralian New Zealand Marketing Educators' Conference
Publication statusPublished - 2008
Externally publishedYes
EventAustralian New Zealand Marketing Educators' Conference - Sydney, Australia
Duration: 01 Dec 200803 Dec 2008

Conference

ConferenceAustralian New Zealand Marketing Educators' Conference
CountryAustralia
Period01/12/0803/12/08

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