Sensory profiles and consumer acceptance of different styles of Australian Moscato

J. A. Culbert, R. Ristic, L. A. Ovington, A. J. Saliba, K. L. Wilkinson

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Background and Aims: In recent years, there has been significant growth in the popularity, and therefore sales, of Moscato in Australia. The aim of this study was to determine the sensory and quality variation amongst Australian Moscato wines, as well as consumer acceptance of different styles of Moscato. Methods and Results: The sensory profile of 24 Australian Moscato wines was determined by descriptive analysis using a trained panel, while quality ratings were determined by an expert panel of sparkling winemakers and wine show judges. Statistical analysis of sensory attribute ratings facilitated selection of a subset of Moscato wines, comprising three white and three pink wine styles that reflected the sensory variation observed amongst all wines, which were subsequently used in acceptance trials to determine consumer liking. Conclusions: Considerable diversity was observed amongst the composition and sensory profiles of the Moscato wines studied, with some exhibiting more prominent varietal characters, while others displayed complex, developed notes. Mean hedonic ratings for the subset of Moscato wines ranged from 4.7 to 5.6 (on a 9 cm scale). Segmentation of consumers according to their individual liking scores enabled identification of two consumer clusters with opposing preferences for distinct styles of Moscato. Significance of the Study: The variation in sensory profiles and quality of Australian Moscato wines has been profiled for the first time and consumer acceptance of different styles of Moscato determined. These results enable industry to make more informed decisions with regard to wine production and marketing, that is, to tailor different styles of Moscato for specific segments of the domestic sparkling wine market.

Original languageEnglish
Pages (from-to)96-104
Number of pages9
JournalAustralian Journal of Grape and Wine Research
Volume24
Issue number1
Early online dateAug 2017
DOIs
Publication statusPublished - 01 Jan 2018

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consumer acceptance
wines
sparkling wines
sales
marketing
sensory properties
statistical analysis
markets
industry

Cite this

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title = "Sensory profiles and consumer acceptance of different styles of Australian Moscato",
abstract = "Background and Aims: In recent years, there has been significant growth in the popularity, and therefore sales, of Moscato in Australia. The aim of this study was to determine the sensory and quality variation amongst Australian Moscato wines, as well as consumer acceptance of different styles of Moscato. Methods and Results: The sensory profile of 24 Australian Moscato wines was determined by descriptive analysis using a trained panel, while quality ratings were determined by an expert panel of sparkling winemakers and wine show judges. Statistical analysis of sensory attribute ratings facilitated selection of a subset of Moscato wines, comprising three white and three pink wine styles that reflected the sensory variation observed amongst all wines, which were subsequently used in acceptance trials to determine consumer liking. Conclusions: Considerable diversity was observed amongst the composition and sensory profiles of the Moscato wines studied, with some exhibiting more prominent varietal characters, while others displayed complex, developed notes. Mean hedonic ratings for the subset of Moscato wines ranged from 4.7 to 5.6 (on a 9 cm scale). Segmentation of consumers according to their individual liking scores enabled identification of two consumer clusters with opposing preferences for distinct styles of Moscato. Significance of the Study: The variation in sensory profiles and quality of Australian Moscato wines has been profiled for the first time and consumer acceptance of different styles of Moscato determined. These results enable industry to make more informed decisions with regard to wine production and marketing, that is, to tailor different styles of Moscato for specific segments of the domestic sparkling wine market.",
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author = "Culbert, {J. A.} and R. Ristic and Ovington, {L. A.} and Saliba, {A. J.} and Wilkinson, {K. L.}",
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Sensory profiles and consumer acceptance of different styles of Australian Moscato. / Culbert, J. A.; Ristic, R.; Ovington, L. A.; Saliba, A. J.; Wilkinson, K. L.

In: Australian Journal of Grape and Wine Research, Vol. 24, No. 1, 01.01.2018, p. 96-104.

Research output: Contribution to journalArticle

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AU - Ristic, R.

AU - Ovington, L. A.

AU - Saliba, A. J.

AU - Wilkinson, K. L.

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N2 - Background and Aims: In recent years, there has been significant growth in the popularity, and therefore sales, of Moscato in Australia. The aim of this study was to determine the sensory and quality variation amongst Australian Moscato wines, as well as consumer acceptance of different styles of Moscato. Methods and Results: The sensory profile of 24 Australian Moscato wines was determined by descriptive analysis using a trained panel, while quality ratings were determined by an expert panel of sparkling winemakers and wine show judges. Statistical analysis of sensory attribute ratings facilitated selection of a subset of Moscato wines, comprising three white and three pink wine styles that reflected the sensory variation observed amongst all wines, which were subsequently used in acceptance trials to determine consumer liking. Conclusions: Considerable diversity was observed amongst the composition and sensory profiles of the Moscato wines studied, with some exhibiting more prominent varietal characters, while others displayed complex, developed notes. Mean hedonic ratings for the subset of Moscato wines ranged from 4.7 to 5.6 (on a 9 cm scale). Segmentation of consumers according to their individual liking scores enabled identification of two consumer clusters with opposing preferences for distinct styles of Moscato. Significance of the Study: The variation in sensory profiles and quality of Australian Moscato wines has been profiled for the first time and consumer acceptance of different styles of Moscato determined. These results enable industry to make more informed decisions with regard to wine production and marketing, that is, to tailor different styles of Moscato for specific segments of the domestic sparkling wine market.

AB - Background and Aims: In recent years, there has been significant growth in the popularity, and therefore sales, of Moscato in Australia. The aim of this study was to determine the sensory and quality variation amongst Australian Moscato wines, as well as consumer acceptance of different styles of Moscato. Methods and Results: The sensory profile of 24 Australian Moscato wines was determined by descriptive analysis using a trained panel, while quality ratings were determined by an expert panel of sparkling winemakers and wine show judges. Statistical analysis of sensory attribute ratings facilitated selection of a subset of Moscato wines, comprising three white and three pink wine styles that reflected the sensory variation observed amongst all wines, which were subsequently used in acceptance trials to determine consumer liking. Conclusions: Considerable diversity was observed amongst the composition and sensory profiles of the Moscato wines studied, with some exhibiting more prominent varietal characters, while others displayed complex, developed notes. Mean hedonic ratings for the subset of Moscato wines ranged from 4.7 to 5.6 (on a 9 cm scale). Segmentation of consumers according to their individual liking scores enabled identification of two consumer clusters with opposing preferences for distinct styles of Moscato. Significance of the Study: The variation in sensory profiles and quality of Australian Moscato wines has been profiled for the first time and consumer acceptance of different styles of Moscato determined. These results enable industry to make more informed decisions with regard to wine production and marketing, that is, to tailor different styles of Moscato for specific segments of the domestic sparkling wine market.

KW - Consumer acceptance

KW - Descriptive analysis

KW - Moscato

KW - Principal component analysis

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KW - Wine quality

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