Service performance and satisfaction in a South African festivalscape

Johan Bruwer

    Research output: Contribution to journalArticle

    5 Citations (Scopus)

    Abstract

    The study identified four festivalscape dimensions, namely generic festival features, logistical features, comfort amenities, and festival venue and service staff as indicators of quality perception. A strong relationship between the performance perception and satisfaction constructs could not be found, similar to other studies. The research was conducted on 240 attendees at a major wine festival in the Stellenbosch Region of South Africa. New insight to festivalscape knowledge is provided in that it identifies the first-time and repeat visitor dynamic as a predictor of actual buying behaviour at a festival. The higher the percentage of repeat visitors, the higher the likelihood of (wine) buying. The festival's generic features are a stronger predictor of buying behaviour than the other three festivalscape dimensions.
    Original languageEnglish
    Pages (from-to)434-446
    Number of pages13
    JournalAnatolia
    Volume26
    Issue number3
    DOIs
    Publication statusPublished - 2014

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