In the period 2014-2016 the state of New South Wales (NSW) experienced a succession of fatal and non-fatal shark encounters along the northern coastline. Under pressure to design effective shark management policy (McCagh et al., 2015) the NSW state government held a shark symposium in Sydney, heralding shark experts and key stakeholders from around the globe. Aftwerwhich the NSW State government announced a five year, $AU16 millon shark management strategy (SMS) (DPI, 2016). The SMS was designed to help mitigate the risk of shark encounters and improve the scientific understanding through humane and ecological practices (DPI, 2016). The strategy considered of a variety of elements, including new drones, helicopters, clever bouys, shark barriers, social media applications, education programs and smart drumlines (DPI, 2016).
|Title of host publication||International social marketing conference|
|Subtitle of host publication||“Broadening Cultural Horizons in Social Marketing”|
|Place of Publication||Townsville|
|Publisher||James Cook University|
|Number of pages||5|
|Publication status||Published - 2018|
|Event||International Social Marketing Conference 2018: ISMC 2018 - James Cook University, Singapore Campus, Singapore, Singapore|
Duration: 15 Jul 2018 → 17 Jul 2018
|Conference||International Social Marketing Conference 2018|
|Abbreviated title||Broadening Cultural Horizons in Social Marketing|
|Period||15/07/18 → 17/07/18|
|Other||The ISMC aims to bring together a community of professionals in the Asia-Pacific region across multiple disciplines including marketing, psychology, public health, policy change, geography, environmental sciences, economics, and sociology who are working in social change. The focus of ISMC is on understanding how we can influence people's health, environmental, and lifestyle behaviours, and the socio-cultural factors, policies, and structures that influence these behaviours, for greater societal wellbeing. |
ISMC 2018 will have a general theme on ' Broadening cultural horizons in social marketing'. The focus is on bringing ideas on social change from around the Asia-Pacific into the social marketing community. Delegates are encouraged to submit papers and present case studies on any topic relevant to social marketing and social change. We particularly encourage papers that identify the unique challenges around behaviour and social change across the Asia-Pacific, and showcase successful social marketing interventions across the region.