Social commerce—when social media meets e-commerce: A Swiss consumer study

Marc Peter, Alain Neher, Cécile Zachold

Research output: Book chapter/Published conference paperChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationMarketing and Smart Technologies
EditorsJosé Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović
Place of PublicationSingapore
PublisherSpringer Nature Singapore
Number of pages14
ISBN (Electronic)978-981-19-9099-1
ISBN (Print)978-981-19-9098-4
Publication statusPublished - 2023

Publication series

NameSmart Innovation, Systems and Technologies

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