Social commerce—when social media meets e-commerce: A Swiss consumer study

Marc Peter; Alain Neher; Cécile Zachold

Social commerce—when social media meets e-commerce: A Swiss consumer study

Marc Peter, Alain Neher, Cécile Zachold

FHNW School of Business, University of Applied Sciences and Arts, Olten, Switzerland

Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Marketing and Smart Technologies
Editors	José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović
Place of Publication	Singapore
Publisher	Springer Nature Singapore
Chapter	42
Pages	613-626
Number of pages	14
Volume	2
ISBN (Electronic)	978-981-19-9099-1
ISBN (Print)	978-981-19-9098-4
Publication status	Published - 2023

Publication series

Name	Smart Innovation, Systems and Technologies

Access to Document

https://link.springer.com/chapter/10.1007/978-981-19-9099-1_42

Cite this

Peter, M., Neher, A., & Zachold, C. (2023). Social commerce—when social media meets e-commerce: A Swiss consumer study. In J. L. Reis, M. K. Peter, J. A. V. González, & Z. Bogdanović (Eds.), Marketing and Smart Technologies (Vol. 2, pp. 613-626). (Smart Innovation, Systems and Technologies). Springer Nature Singapore. https://link.springer.com/chapter/10.1007/978-981-19-9099-1_42

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Peter, M, Neher, A & Zachold, C 2023, Social commerce—when social media meets e-commerce: A Swiss consumer study. in JL Reis, MK Peter, JAV González & Z Bogdanović (eds), Marketing and Smart Technologies . vol. 2, Smart Innovation, Systems and Technologies, Springer Nature Singapore, Singapore, pp. 613-626. <https://link.springer.com/chapter/10.1007/978-981-19-9099-1_42>

Social commerce—when social media meets e-commerce: A Swiss consumer study. / Peter, Marc; Neher, Alain; Zachold, Cécile.
Marketing and Smart Technologies . ed. / José Luís Reis; Marc K. Peter; José Antonio Varela González; Zorica Bogdanović. Vol. 2 Singapore: Springer Nature Singapore, 2023. p. 613-626 (Smart Innovation, Systems and Technologies).

Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Social commerce—when social media meets e-commerce: A Swiss consumer study

AU - Peter, Marc

AU - Neher, Alain

AU - Zachold, Cécile

PY - 2023

Y1 - 2023

KW - Social commerce

KW - Social media

KW - E-commerce

UR - https://link.springer.com/book/9789811990984

M3 - Chapter (peer-reviewed)

SN - 978-981-19-9098-4

VL - 2

T3 - Smart Innovation, Systems and Technologies

SP - 613

EP - 626

BT - Marketing and Smart Technologies

A2 - Reis, José Luís

A2 - Peter, Marc K.

A2 - González, José Antonio Varela

A2 - Bogdanović, Zorica

PB - Springer Nature Singapore

CY - Singapore

ER -

Social commerce—when social media meets e-commerce: A Swiss consumer study

Publication series

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