Social marketing and the implementation of the National Disability Insurance Scheme

Jodie Kleinschafer, Felicity Small, Mona Nikidehaghani

Research output: Book chapter/Published conference paperConference paperpeer-review

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Original languageEnglish
Title of host publicationInternational social marketing conference 2018
Subtitle of host publicationBroadening cultural horizons in social marketing
EditorsRachel Hay
PublisherJames Cook University
Number of pages4
ISBN (Electronic)9780995447172
Publication statusPublished - 15 Jul 2018
EventInternational Social Marketing Conference 2018: ISMC 2018 - James Cook University, Singapore Campus, Singapore, Singapore
Duration: 15 Jul 201817 Jul 2018


ConferenceInternational Social Marketing Conference 2018
Abbreviated titleBroadening Cultural Horizons in Social Marketing
OtherThe ISMC aims ​to bring together a community of professionals in the Asia-Pacific region across multiple disciplines including marketing, psychology, public health, policy change, geography, environmental sciences, economics, and sociology who are working in social change. The focus of ISMC is on understanding how we can influence people's health, environmental, and lifestyle behaviours, and the socio-cultural factors, policies, and structures that influence these behaviours, for greater societal wellbeing.

ISMC 2018 will have a general theme on ' Broadening cultural horizons in social marketing'. The focus is on bringing ideas on social change from around the Asia-Pacific into the social marketing community. Delegates are encouraged to submit papers and present case studies on any topic relevant to social marketing and social change. We particularly encourage papers that identify the unique challenges around behaviour and social change across the Asia-Pacific, and showcase successful social marketing interventions across the region.

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