Social Responsibility Framework and Business-Nonprofit-Government Partnerships

Varintra Sirisuthikul, Eric Kong

Research output: Book chapter/Published conference paperConference paperpeer-review

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Abstract

The cause-related marketing (CRM) concept has typically focussed on how business corporations might relate to nonprofits. Public-private partnerships (PPPs) have normally stressed business and government collaborations in obtaining intended goals. A voluminous literature focuses on the subject of government-nonprofit partnerships. Relatively little research has examined partnerships between businesses, nonprofits and the government for solving social problems. This paper argues that social responsibility will be implemented more effectively if business, nonprofits and the government collaborate simultaneously. A social responsibility framework is suggested to illustrate the significance of businessnonprofit-government relationships. The paper contributes to the existing literature by extending the research on business-nonprofit-government relationships for social purposes.
Original languageEnglish
Title of host publication3Rs
Subtitle of host publicationReputation, Responsibility & Relevance (ANZMAC 2007)
Place of PublicationDunedin, New Zealand
PublisherDepartment of Marketing, University of Otage
Pages2406-2413
Number of pages8
ISBN (Electronic)9781877156299
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference - University of Otago, Dunedin, New Zealand, New Zealand
Duration: 03 Dec 200705 Dec 2007

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryNew Zealand
Period03/12/0705/12/07

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