Social responsibility: taking up the challenge in an Australian Credit Union

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Abstract

This paper documents the introduction of social and environmental accounting in an organisation in the credit union sector of the banking industry. The case study examines the management of the change from a practical and strategic perspective. The impact of the introduction on the external management and operations is described and external stakeholders' views were canvassed to examine the impact, understanding and value of the strategic direction taken by the organisation. While there is a clear movement toward the reporting of social activities within the banking sector in Australia. The methods chosen range in type from casual statements to formal reports but no clear framework has been established as to the preferred mode or content. An analysis of the implementation and reporting process for a credit union, a particular style of organisation within the banking sector, will inform the development of the discipline of Social Accounting and in part assist in the development of a framework for reporting within the credit union sector. This paper begins with an overview of the banking scene in relation to social and environmental accounting and the role in decision making this additional information plays before introducing the case study organisation. Reactions to the implementation of a social and environmental focus to the strategic direction of the organisation are then described from both an external and internal perspective followed by a description of stakeholder identified social and environmental reporting categories.
Original languageEnglish
Title of host publicationAFAANZ Conference 2006
Place of PublicationWellington NZ
PublisherAFAANZ
Pages1-15
Number of pages15
Publication statusPublished - 2006
EventAccounting and Finance Association of Australia and New Zealand (AFAANZ) Annual Conference - Wellington, New Zealand, New Zealand
Duration: 02 Jul 200604 Jul 2006

Conference

ConferenceAccounting and Finance Association of Australia and New Zealand (AFAANZ) Annual Conference
CountryNew Zealand
Period02/07/0604/07/06

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