Stage models re-visited: a measure of the stage of internationalisation of a firm

Rumintha Wickramasekera, Edward Oczkowski

Research output: Contribution to journalArticle

25 Citations (Scopus)

Abstract

This paper presents a scale to measure the stage of internationalisation of a firm which depicts export development as an innovation adoption process. A fourstage, multi-item scale ranging from export awareness, interest, trial to adoption is developed. ' The analysis is based on two independent surveys of Australian wineries. Systematic procedures of scale development are followed including the use of confirmatory factor analysis for scale validation. Key Results ' The four stage model of internationalisation is shown to possess good psychometric proprieties. The data analysis suggests a strong negative correlation between the first stage of awareness and the other stages, and strong positive correlations among the last three stages of internationalisation
Original languageEnglish
Pages (from-to)39-55
Number of pages17
JournalManagement International Review
Volume46
Issue number1
DOIs
Publication statusPublished - 2006

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