Strategic Firm Orientations, E-Business Adoption and Business Performance

Ray Welling, Lesley White

Research output: Book chapter/Published conference paperConference paperpeer-review


Organisations are embracing e-business in order to respond to customer trends and thrive in arapidly-changing environment. It is of managerial and academic relevance to examine theorganisational cultures and behaviours that are likely to lead to successful integration of ebusinessand positive effects on business performance. This paper presents the results of astudy using structural equation modelling to examine the relationships between reactive andproactive market orientation, innovation orientation, service orientation, e-business adoptionand business performance among a cross-section of Australian businesses. The resultsindicate e-business adoption is significantly related to business performance and mediates therelationship between most of the firm orientations and business performance, and innovationorientation is significantly correlated with reactive and proactive market orientation.
Original languageEnglish
Title of host publicationSustainable management and marketing
EditorsDewi Tojib
Place of PublicationAustralia
Number of pages9
ISBN (Electronic)1863081607
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference - Monash University, Melbourne, Australia
Duration: 30 Nov 200902 Dec 2009


ConferenceAustralian and New Zealand Marketing Academy Conference


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