The May release of the Stronger Rural Health Strategy and associated budget recognised the significant health disadvantage of the 7 million Australians who live in rural settings. On the face of it, $550 million is a large amount. However, taken over 10 years and across 7 million people, it amounts to about $7.85 per person, per year. Two extra cups of coffee per year. For people living in rural communities with over 1.4 times the risk of early avoidable death and a 9–25% higher disease burden than people living in major cities, this is not enough.