Student acceptance of Twitter in marketing courses: An application of the TAM

Ben Lowe, Des Laffey, Steven D'Alessandro

    Research output: Other contribution to conferenceAbstractpeer-review

    Original languageEnglish
    Publication statusPublished - 2011
    EventAcademy of Marketing Science Conference - Reims, France
    Duration: 20 Jul 201123 Jul 2011

    Conference

    ConferenceAcademy of Marketing Science Conference
    Country/TerritoryFrance
    CityReims
    Period20/07/1123/07/11

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