Student acceptance of Twitter in marketing courses: An application of the TAM

Ben Lowe, Des Laffey, Steven D'Alessandro

Research output: Other contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 2011
EventAcademy of Marketing Science Conference - Reims, France
Duration: 20 Jul 201123 Jul 2011

Conference

ConferenceAcademy of Marketing Science Conference
CountryFrance
CityReims
Period20/07/1123/07/11

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