The purpose of this case study is to share the experience of building a habitat for pollinators and finding ways to support the well-being of people through community activities. The transtheoretical model of behavioural change was used as a framework to showcase the journey of the project team. The team’s and community’s knowledge, inventiveness, openness, and enthusiasm combined created a collective vision and inspired us to challenge ourselves. At each stage of the case study, we have incorporated images to illustrate our experiences and show the physical change in the landscape. We used a range of marketing techniques to communicate our progress and intentions during the project. We began our communication plan with stakeholder engagement meetings, community events, and radio broadcasts and ended with informational location signage and a website hosted by the university. The pollinator and community garden project had many challenges; however, with reinvigorating teamwork and a supportive community spirit, the garden has blossomed into life, meeting our social and sustainability goals of habitat and hope.
Original languageEnglish
Title of host publicationSocial marketing and sustainable development goals (SDGs)
Subtitle of host publicationCase studies for a global perspective
EditorsM. Mercedes Galan-Ladero, Helena M. Alves
Place of PublicationCham
Number of pages22
ISBN (Electronic)9783031273773
ISBN (Print)9783031273766
Publication statusPublished - 25 May 2023

Publication series

NameSpringer Business Cases
ISSN (Print)2662-5431
ISSN (Electronic)2662-544X


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