Taste sensitivity as a market segmentation tool: the case of alcoholic beverages

Gary Pickering, Stephanie Small-Kelly

Research output: Other contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2018
Event10th International Conference on Economics, Business and Social Sciences: ICEBSS - Hotel Flamingo by the Lake, Kuala Lumpur, Malaysia
Duration: 09 Dec 201809 Dec 2018
https://www.icisdsmt.com/malaysia/10th-icebss/2018

Conference

Conference10th International Conference on Economics, Business and Social Sciences
CountryMalaysia
CityKuala Lumpur
Period09/12/1809/12/18
OtherAim of ICI-SD-SMT is to disseminate innovative ideas and latest technological know-how. The conference will bring together leading researchers, engineers, industrialists, scientists, and even commoners in the domain of interest from around the world. Looking at the present scenario of technological advancement and development in the field of sciences, and engineering and management, it becomes imperative for each one of us to update our knowledge and adapt ourselves to the changing scenario. This era of globalization and modernization, has given us not only a comfortable and luxurious life but has also given rise to various issues and problems pertaining to our environment and existence. This international conference brings together experts, intelligentsia and potential researchers from various fields on a common platform to brood and ponder on the economics, business and social sciences.
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Cite this

Pickering, G., & Small-Kelly, S. (2018). Taste sensitivity as a market segmentation tool: the case of alcoholic beverages. Abstract from 10th International Conference on Economics, Business and Social Sciences, Kuala Lumpur, Malaysia.