The reasons Western culture is having difficulty coming to terms with climate change and global ecological degradation are substantial: we kind of see what's happening, and we kind of understand, yet, as one more TV ratings season ends and a new season buds, the ice caps keep melting, and the soil, wind and oceans continue their climate changing narrative. On a planet with approximately 39,000 television stations, why aren't television networks programming a sustainable Earth? In an attempt to find the answer Bruce Fell journeys into three worlds that seem disparate but are actually linked. From ancient wallaby paths weaving through Australian native woodland, to the Days of Our Lives broadcast across the airwaves, to an inner sanctum where television executives program the screen, an answer emerges. Drawing on first-hand experience Bruce discusses the substantial connection between climate change and that most human of technologies, television. Ecologists, media professionals, eco-activist, educators, change agents and students of life will find this work challenging and insightful.
|Place of Publication||Germany|
|Publisher||VDM Verlag Dr. Muller|
|Number of pages||272|
|Publication status||Published - 2009|