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The big bad bias book: A field guide to over 200 cognitive biases that shape how we think, decide, and behave

  • Ganna Pogrebna
  • , Karen Renaud
  • , Marina Kovaleva
  • University of Strathclyde
  • University of South Africa
  • Rhodes University
  • Abertay University
  • Hamburg University of Applied Sciences

Research output: Book/ReportBook

Abstract

Big Bad Bias Book: A Field Guide to Over 200 Cognitive Biases That Shape How We Think, Decide, and Behave is a comprehensive and accessible guide to the most important cognitive biases.

Designed as a reference for learners of all ages, this richly illustrated volume introduces over 202 psychological biases through structured explanations, real-world case studies, and visual interpretation. Each chapter combines clear definitions, origins of the bias, contemporary research findings, and illustrative narratives to demonstrate how these biases operate in everyday life — from decision-making and leadership to education, business, and media.
Original languageEnglish
Place of PublicationSydney
PublisherBehavioural Data Science Press
Number of pages458
ISBN (Print)9780645276077
Publication statusPublished - 2025

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