TY - JOUR
T1 - The Case of Mexicali Fresh
T2 - Bringing a Restaurant to New Zealand
AU - Miles, Morgan P.
AU - Kirkley, W. W.
AU - Darroch, Jenny
PY - 2007/7/1
Y1 - 2007/7/1
N2 - Much of the information for this case was taken from interviews by the first and second authors with Cindy and John Buell at Mexicali Fresh, taken directly from the Buell's Mexicali Fresh Business Plan, and updated information from their blog posted on http://mexigrill.blogspot.com. In addition, background for this case was provided by Stowers (2005).
AB - Much of the information for this case was taken from interviews by the first and second authors with Cindy and John Buell at Mexicali Fresh, taken directly from the Buell's Mexicali Fresh Business Plan, and updated information from their blog posted on http://mexigrill.blogspot.com. In addition, background for this case was provided by Stowers (2005).
KW - Case studies
KW - Marketing opportunities
UR - http://www.scopus.com/inward/record.url?scp=84993090798&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84993090798&partnerID=8YFLogxK
U2 - 10.1108/14715200780001342
DO - 10.1108/14715200780001342
M3 - Review article
AN - SCOPUS:84993090798
SN - 1471-5201
VL - 9
SP - 102
EP - 116
JO - Journal of Research in Marketing and Entrepreneurship
JF - Journal of Research in Marketing and Entrepreneurship
IS - 1
ER -