The Case of Mexicali Fresh: Bringing a Restaurant to New Zealand

Morgan P. Miles, W. W. Kirkley, Jenny Darroch

Research output: Contribution to journalReview article

Abstract

Much of the information for this case was taken from interviews by the first and second authors with Cindy and John Buell at Mexicali Fresh, taken directly from the Buell's Mexicali Fresh Business Plan, and updated information from their blog posted on http://mexigrill.blogspot.com. In addition, background for this case was provided by Stowers (2005).

Original languageEnglish
Pages (from-to)102-116
Number of pages15
JournalJournal of Research in Marketing and Entrepreneurship
Volume9
Issue number1
DOIs
Publication statusPublished - 01 Jul 2007

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