Much of the information for this case was taken from interviews by the first and second authors with Cindy and John Buell at Mexicali Fresh, taken directly from the Buell's Mexicali Fresh Business Plan, and updated information from their blog posted on http://mexigrill.blogspot.com. In addition, background for this case was provided by Stowers (2005).
|Number of pages||15|
|Journal||Journal of Research in Marketing and Entrepreneurship|
|Publication status||Published - 01 Jul 2007|