The Case of Mexicali Fresh: Bringing a Restaurant to New Zealand

Morgan P. Miles; W. W. Kirkley; Jenny Darroch

doi:10.1108/14715200780001342

The Case of Mexicali Fresh: Bringing a Restaurant to New Zealand

Morgan P. Miles
, W. W. Kirkley
, Jenny Darroch

Massey University
Masatoshi Ito Graduate School of Management

Research output: Contribution to journal › Review article › peer-review

Abstract

Much of the information for this case was taken from interviews by the first and second authors with Cindy and John Buell at Mexicali Fresh, taken directly from the Buell's Mexicali Fresh Business Plan, and updated information from their blog posted on http://mexigrill.blogspot.com. In addition, background for this case was provided by Stowers (2005).

Original language	English
Pages (from-to)	102-116
Number of pages	15
Journal	Journal of Research in Marketing and Entrepreneurship
Volume	9
Issue number	1
DOIs	https://doi.org/10.1108/14715200780001342
Publication status	Published - 01 Jul 2007

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10.1108/14715200780001342

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The Case of Mexicali Fresh: Bringing a Restaurant to New Zealand

Abstract

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