The CHaSSMM Model of Analysis: A framework for the design of ‘difficult’ exhibitions

Research output: Other contribution to conferencePresentation onlypeer-review


This paper examines the role of the designer in the creation of ‘difficult’ exhibitions: those that contain information related to genocide, gender violence, contested histories, war or death. Difficult exhibitions can also be viewed as a performance of ideology in the world, containing their own innate power structures. Difficult exhibitions present a unique set of challenges for designers, who engage in a type of ‘double-ended’ interpretation of living history, testimonies of trauma, and complex stakeholder interests. This paper presents the CHaSSMM Model of analysis as a framework for difficult exhibition designers to consider. Based on a theoretical foundation that combines Critical Hermeneutics with Social Semiotics and Multimodality, the aim of the CHaSSMM Model is to provide a practical scaffold to support design practice in this specific but growing field of exhibiting.

Please note this is the presentation only. A full paper has been submitted for publication in the SEGD journal, Communication + Place.
Original languageEnglish
Number of pages28
Publication statusPublished - 10 Jun 2021
Event2021 SEGD Academic Summit - Virtual, New York, United States
Duration: 09 Jun 202110 Jun 2021 (agenda)


Conference2021 SEGD Academic Summit
Abbreviated titleExperiential Graphic Design
Country/TerritoryUnited States
CityNew York
OtherJoin SEGD and our Academic Task Force for our second virtual Academic Summit. This two day event is a forum for trends in design education research, projects and curriculum innovation for design academics, students and researchers.
Internet address


Dive into the research topics of 'The CHaSSMM Model of Analysis: A framework for the design of ‘difficult’ exhibitions'. Together they form a unique fingerprint.

Cite this