Abstract
Pride events have transformed from being protests to becoming celebrations of diversity. As a social phenomenon, such events represent the collective interests of the LGBTQI+ communities and the individual agendas of the gender and sexually diverse groups that are part of the LGBTQI+ acronym. This chapter examines pride events by applying a neo-tribal theory perspective based on the four characteristics of neo-tribes being: fluidity in membership; shared sentiment; rituals and symbols; and space. It is argued that while the LGBTQI+ communities together represent a neo-tribe with a unified purpose, the individual communities form subtribes and provide a unique interpretation based on their sexual and gender identity. Using a participant observation approach, this chapter presents a discussion on the interplay between sub-tribes and the overall neo-tribe that coalesce together to construct a pride event, its holistic message and the experiences therein.
Original language | English |
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Title of host publication | Consumer tribes in tourism |
Subtitle of host publication | Contemporary perspectives on special-interest tourism |
Editors | Christof Pforr, Ross Dowling, Michael Volgger |
Place of Publication | Singapore |
Publisher | Springer |
Chapter | 6 |
Pages | 69-81 |
Number of pages | 13 |
ISBN (Electronic) | 9789811571503 |
ISBN (Print) | 9789811571497 |
DOIs | |
Publication status | Published - 2021 |