The coalescence of the LGBTQI+ neo-tribes during the pride events

Oscar Vorobjovas-Pinta, Clifford Lewis

Research output: Book chapter/Published conference paperChapter (peer-reviewed)peer-review

4 Citations (Scopus)


Pride events have transformed from being protests to becoming celebrations of diversity. As a social phenomenon, such events represent the collective interests of the LGBTQI+ communities and the individual agendas of the gender and sexually diverse groups that are part of the LGBTQI+ acronym. This chapter examines pride events by applying a neo-tribal theory perspective based on the four characteristics of neo-tribes being: fluidity in membership; shared sentiment; rituals and symbols; and space. It is argued that while the LGBTQI+ communities together represent a neo-tribe with a unified purpose, the individual communities form subtribes and provide a unique interpretation based on their sexual and gender identity. Using a participant observation approach, this chapter presents a discussion on the interplay between sub-tribes and the overall neo-tribe that coalesce together to construct a pride event, its holistic message and the experiences therein.
Original languageEnglish
Title of host publicationConsumer tribes in tourism
Subtitle of host publicationContemporary perspectives on special-interest tourism
EditorsChristof Pforr, Ross Dowling, Michael Volgger
Place of PublicationSingapore
Number of pages13
ISBN (Electronic)9789811571503
ISBN (Print)9789811571497
Publication statusPublished - 2021


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