Abstract
Pride events have transformed from being protests to becoming celebrations of diversity. As a social phenomenon, such events represent the collective interests of the LGBTQI+ communities and the individual agendas of the gender and sexually diverse groups that are part of the LGBTQI+ acronym. This chapter examines pride events by applying a neo-tribal theory perspective based on the four characteristics of neo-tribes being: fluidity in membership; shared sentiment; rituals and symbols; and space. It is argued that while the LGBTQI+ communities together represent a neo-tribe with a unified purpose, the individual communities form subtribes and provide a unique interpretation based on their sexual and gender identity. Using a participant observation approach, this chapter presents a discussion on the interplay between sub-tribes and the overall neo-tribe that coalesce together to construct a pride event, its holistic message and the experiences therein.
| Original language | English |
|---|---|
| Title of host publication | Consumer tribes in tourism |
| Subtitle of host publication | Contemporary perspectives on special-interest tourism |
| Editors | Christof Pforr, Ross Dowling, Michael Volgger |
| Place of Publication | Singapore |
| Publisher | Springer |
| Chapter | 6 |
| Pages | 69-81 |
| Number of pages | 13 |
| ISBN (Electronic) | 9789811571503 |
| ISBN (Print) | 9789811571497 |
| DOIs | |
| Publication status | Published - 2021 |
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